After the NCAA approved uniform sponsorship patches, it was only a matter of time before big programs started to cash in on the opportunity.
LSU was the first do so.
LSU Football x Woodside Energy pic.twitter.com/z50yrMExx1
— LSU Football (@LSUfootball) February 16, 2026
LSU's new partnership with Woodside Energy, whose logo will now be displayed on the Tigers' jersey, has sparked major backlash online.
Yep. These look terrible. College football uniforms tainted forever. https://t.co/BN9vOWgC3j
— Old Row Sports (@OldRowSports) February 16, 2026
You losers should be ashamed of yourselves
— Timothy Johnson (@MiamiCanes1971) February 16, 2026
I have a hard time believing LSU of all schools needs a jersey patch for extra money
— KatsOnTop (@KatsOnTop) February 16, 2026
No respect for some of the most iconic uniforms out there
— tyler (@cowtowntyler) February 16, 2026
With money being the number one driver in the sport, it's sadly tough to imagine that other programs won't follow suit.